NBA InPlay

NBA InPlay

FanDuel’s NBA InPlay is an at-home game that fans can play while watching NBA games. Users play real-time fantasy basketball (picking players, earning points, and competing to win prizes) against friends, co-workers, or other fans across the country.

Client: FanDuel / NBA
Platforms: iOS / Android
Role: Concept, Visual Design, Prototyping, Creative Direction

Client: FanDuel / NBA
Platforms: iOS / Android
Role: Concept, Visual Design, Prototyping, Creative Direction

inPlay-hero-red

FanDuel wanted to enhance engagement for home viewers with a colorful, compelling experience that directly connects NBA fans to what’s happening on their screens.

3up-iphones

26

26

26

26

MINUTES

MINUTES

MINUTES

On average, NBA InPlay players watch 26 more minutes per game.

2

2

2

2

STORES

STORES

STORES

NBA InPlay was developed in Unity and launched on both iOS and Android app stores.

100+

100+

100+

100+

HOURS

HOURS

HOURS

We play-tested the app with users for over 100 hours to ensure we got the gameplay just right.

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