FanDuel’s NBA InPlay is an at-home game that fans can play while watching NBA games. Users play real-time fantasy basketball (picking players, earning points, and competing to win prizes) against friends, co-workers, or other fans across the country.
FanDuel wanted to enhance engagement for home viewers with a colorful, compelling experience that directly connects NBA fans to what’s happening on their screens.
On average, NBA InPlay players watch 26 more minutes per game.
NBA InPlay was developed in Unity and launched on both iOS and Android app stores.
We play-tested the app with users for over 100 hours to ensure we got the gameplay just right.